Jean Elaine Leveque has helped many businesses appeal more directly to their target audiences and markets over her 20-year career. Over that time, she has worked with businesses of all sizes develop marketing initiatives that are focused on their target market, ensuring that they can efficiently use their marketing resources efficiently and effectively. Finding a target market for a product or company is not easy, and usually takes research and extensive planning to take advantage of a niche in the market.
Jean Elaine Leveque helps find target audiences and markets for her clients by first researching who her clients’ products would be most useful for. Individuals with pets are the most likely to buy pet supplies, but who typically owns pets and who would be in the market, of those pet owners, for luxury pet items and accessories? Jean Elaine Leveque finds this information and uses it to develop a customer sketch, containing some of the typical facts about people most representative of the target audience she and her clients are trying to reach. This customer sketch might include average income level of the target market, common living and family situations, and how their general political and financial attitudes might affect their spending habits. All of this information is critical to the generation of marketing materials specifically designed to appeal to this demographic.
Jean Elaine Leveque has developed many target audience reports for many of her clients over the years. She has used these sketches and reports to develop winning marketing initiatives designed to appeal to a specific subset of people particularly drawn to her clients’ products and services.